Pride Advice

Pride.
Something we all want to feel - in the big things and the small.

Pride in earning your first pay-check, in purchasing your first house. Pride in raising little ones, and taking care of those you love - and pride in all the moments between. We take pride in everything we do, acting with integrity and to the highest ethical code.
We do what we say we’ll do, and we are with you every step of the way. We put your interests first, and have your back, offering trusted advice for life – so you can reach your ultimate goal.
Pride In yourself, your finances, and your future.

Learn More

Financial Planning

Insurance

Wealth Management

Here to help you get started at any lifestage...

  • In your 20's it is time to start... 20's
  • In your 30's it is time to start... 30's
  • In your 40's it is time to start... 40's
  • In your 50's it is time to start... 50's
  • In your 60's it is time to start... 60+

We pride ourselves on the best financial advice.

With consecutive wins of the RI ADVICE Awards - you can feel safe we will be with you every step of the way..

Our relationships are at the heart of what we do.

At Pride Advice, strong client relationships sit at the centre of everything we do. Founded in 2003, we have grown into a leading financial advisor in Adelaide, supporting more than 1,500 clients and entities across Australia. By consistently placing our clients’ best interests first, we’ve built a reputation for trusted, high-quality advice. Our commitment to excellence has been recognised with six consecutive RI Advice Group Practice of the Year awards. With offices in Adelaide and Sydney, our experienced financial advisors are here to help you plan, grow, and protect your financial future.

Our People

Hear what our clients
have to say about us....

Why our clients love what we do

  • Well Worth the Peace of Mind

    Well Worth the Peace of Mind

    We can not recommend Pride Advice highly enough, to not only look after our finances, but also to take care of Centrelink for us. We have nominated Pride Advice as our nominee for Centrelink, so they can update and sort out any issues that arise. The fee to have Pride Advice negotiate Centrelink is well worth the peace of mind, and our sanity knowing that it is done correctly. We can go about our daily life, go on holidays in our retirement and not even think about any of our finances, knowing they are being expertly handled. Thank you Andi for being so patient with us, and your knowledge dealing with Centrelink is priceless.
    MH & BH
  • Knowledgeable & Ethical Team

    Knowledgeable & Ethical Team

    We are extremely happy with the professional services and advice we receive from the team at Pride Advice, they took the time to assess our situation and requirements and provided timely advice. Being able to draw upon a wide range of skills and experience across financial planning and risk management services gives us great confidence that our financial affairs are being well looked after. It is certainly a pleasure dealing with a knowledgeable and ethical team who are interested in our needs.
    M B
  • Highly Experienced in Their Field

    Highly Experienced in Their Field

    We have been clients for 2 years now at Pride Advice and during this time we’ve been very impressed with the clear direction and guidance we have received. Our adviser has worked together with us in establishing a clear sound plan for our future financial needs and we now have a very clear vision. I would absolutely recommend to anyone looking to seek financial or wealth planning help from those highly experienced in their field to offer sound advice .
    T S
  • Outstanding Customer Service

    Outstanding Customer Service

    My husband and I have had the pleasure of working with Andi Forte, Client Services Officer, Pride Advice for close to 2 years now and ongoing. During this time Andi has supported us both with a diverse range of lengthy applications for lodgement with Centrelink, Services Australia. Andi’s professionalism, outstanding customer service, understanding of government processes, attention to detail, follow up, and overall general skill in her area of expertise is exceptional. In addition, Andi is articulate across all forms of communication/processes; personable; approachable; displays humility, empathy, and understanding of her clients individual circumstances.
    Client
  • Staff Are Highly Knowledgeable

    Staff Are Highly Knowledgeable

    Exceptional service from the first point of contact all the way to professional statements of advice. All staff are highly knowledgeable and appear to know every client and their individual needs. Highly recommend an appointment.
    AS
  • Trusted Financial Advisers!

    Trusted Financial Advisers!

    Pride Advice, as my trusted financial advisers, plays an essential role in managing my financial peace of mind. Pride Advice is totally thorough in providing well researched sound financial advice critical for a successful retirement. I have no hesitation in recommending Pride Advice for the expert implementation and management of one’s financial superannuation success.
    R L
  • Communication Has Been Excellent

    Communication Has Been Excellent

    I wasn't happy with my financial adviser and when talking about it with a friend, they suggested that I get in contact with Pride Advice. On meeting with Tracey she mapped out how my financial future can look and explained why I should take certain steps to improve my financial outcome. Since switching to Pride Advice I have had exemplary service from Tracey and Brett (Owner) and their team. Communication has been excellent, which is so important, particularly as we are in the current world financial woes.
    KP
  • They Are Easy to Work With

    They Are Easy to Work With

    Making a decision to work with a Finance Adviser is almost as intimate decision as choosing a partner. You need to trust them and know they will have your back and keep you safe. I have been a client of Pride for over 10 years and I think the sign of success for any external partner is that they are easy to work with, responsive, active at developing and ensuring they are constantly learning new things and most importantly, are passionate and driven to not just help you achieve your goals but overachieve them. Repetitively winning practice of the year demonstrates their commitment to all of these things.
    P K
  • Polite & Friendly Staff!

    Polite & Friendly Staff!

    In particular, I would like to say that I have always found the staff at ‘Pride Advice’ polite and friendly, and that they have always gone beyond what could normally be expected to be of help. Furthermore they have always been available to speak to me over the phone, and have always shown themselves eager not only to deal with my specific concerns, but also to prioritised their endeavour to enhance and promote my financial goals along the way. I should also add that I have found their fees to be quite reasonable – considering the complexity, the quality, and the entirety of their annual professional input that has been required in my cases over the years.
    J K