Pride Advice

Pride.
Something we all want to feel - in the big things and the small.

Pride in earning your first pay-check, in purchasing your first house. Pride in raising little ones, and taking care of those you love - and pride in all the moments between. We take pride in everything we do, acting with integrity and to the highest ethical code.
We do what we say we’ll do, and we are with you every step of the way. We put your interests first, and have your back, offering trusted advice for life – so you can reach your ultimate goal.
Pride In yourself, your finances, and your future.

Learn More

Financial Planning

Insurance

Wealth Management

Here to help you get started at any lifestage...

  • In your 20's it is time to start... 20's
  • In your 30's it is time to start... 30's
  • In your 40's it is time to start... 40's
  • In your 50's it is time to start... 50's
  • In your 60's it is time to start... 60+

We pride ourselves on the best financial advice.

With consecutive wins of the RI ADVICE Awards - you can feel safe we will be with you every step of the way..

Our relationships are at the heart of what we do.

At Pride Advice, strong client relationships sit at the centre of everything we do. Founded in 2003, we have grown into a leading financial advisor in Adelaide, supporting more than 1,500 clients and entities across Australia. By consistently placing our clients’ best interests first, we’ve built a reputation for trusted, high-quality advice. Our commitment to excellence has been recognised with six consecutive RI Advice Group Practice of the Year awards. With offices in Adelaide and Sydney, our experienced financial advisors are here to help you plan, grow, and protect your financial future.

Our People

We share our knowledge so you can make better decisions.

featured image The Super Gap Explained: What Women Need to Know and Do Tuesday March 10, 2026

The Super Gap Explained: What Women Need to Know and Do

As markets react to the latest happenings in our world and global society, it’s a big pill to swallow whilst the cost of living is (still) biting and the Reserve […]

featured image What market volatility really means for long-term investors (and what to do about it) Tuesday February 17, 2026

What market volatility really means for long-term investors (and what to do about it)

Long term investors vs market volatility – who’ll blink first? If you’ve checked your super recently and felt a jolt — up or down — you’re not imagining it. Markets […]

featured image Am I on track for retirement in Australia? A simple mid-career check-in. Thursday January 29, 2026

Am I on track for retirement in Australia? A simple mid-career check-in.

Midway through your career? Probably got a lot on your plate. A mortgage, school fees perhaps, caring for ageing parents. If you can manage it, though, squeezing in a little […]

Hear what our clients
have to say about us....

Why our clients love what we do

  • Knowledgeable & Ethical Team

    Knowledgeable & Ethical Team

    We are extremely happy with the professional services and advice we receive from the team at Pride Advice, they took the time to assess our situation and requirements and provided timely advice. Being able to draw upon a wide range of skills and experience across financial planning and risk management services gives us great confidence that our financial affairs are being well looked after. It is certainly a pleasure dealing with a knowledgeable and ethical team who are interested in our needs.
    M B
  • Communication Has Been Excellent

    Communication Has Been Excellent

    I wasn't happy with my financial adviser and when talking about it with a friend, they suggested that I get in contact with Pride Advice. On meeting with Tracey she mapped out how my financial future can look and explained why I should take certain steps to improve my financial outcome. Since switching to Pride Advice I have had exemplary service from Tracey and Brett (Owner) and their team. Communication has been excellent, which is so important, particularly as we are in the current world financial woes.
    KP
  • Financial Advice Tailored Perfectly

    Financial Advice Tailored Perfectly

    Receiving financial advice from Pride Advice has given me a greater education, understanding and confidence with investments, and impressed upon me the importance of having the correct level of insurance cover, all tailored perfectly to my needs.
    KJ
  • They Are Easy to Work With

    They Are Easy to Work With

    Making a decision to work with a Finance Adviser is almost as intimate decision as choosing a partner. You need to trust them and know they will have your back and keep you safe. I have been a client of Pride for over 10 years and I think the sign of success for any external partner is that they are easy to work with, responsive, active at developing and ensuring they are constantly learning new things and most importantly, are passionate and driven to not just help you achieve your goals but overachieve them. Repetitively winning practice of the year demonstrates their commitment to all of these things.
    P K
  • Well Worth the Peace of Mind

    Well Worth the Peace of Mind

    We can not recommend Pride Advice highly enough, to not only look after our finances, but also to take care of Centrelink for us. We have nominated Pride Advice as our nominee for Centrelink, so they can update and sort out any issues that arise. The fee to have Pride Advice negotiate Centrelink is well worth the peace of mind, and our sanity knowing that it is done correctly. We can go about our daily life, go on holidays in our retirement and not even think about any of our finances, knowing they are being expertly handled. Thank you Andi for being so patient with us, and your knowledge dealing with Centrelink is priceless.
    MH & BH
  • Trusted Financial Advisers!

    Trusted Financial Advisers!

    Pride Advice, as my trusted financial advisers, plays an essential role in managing my financial peace of mind. Pride Advice is totally thorough in providing well researched sound financial advice critical for a successful retirement. I have no hesitation in recommending Pride Advice for the expert implementation and management of one’s financial superannuation success.
    R L
  • Staff Are Highly Knowledgeable

    Staff Are Highly Knowledgeable

    Exceptional service from the first point of contact all the way to professional statements of advice. All staff are highly knowledgeable and appear to know every client and their individual needs. Highly recommend an appointment.
    AS
  • Many Thanks to Pride Advice

    Many Thanks to Pride Advice

    5 months ago, I sustained an injury outside of work which still today has not healed, and have been unable to work since. My income protection has come to the rescue and has supplemented all that lost income, something I thought would never have been needed. Not only has it relieved the pressure financially, but mentally it had been an incredible comfort and relief and removed all stress and strain. Instead of being forced financially to return to work prematurely, and risk aggravating or causing further damage, I can instead focus on my recovery and healing correctly and returning to work when it's safe for me to do so. Income Protection has proven to be such a blessing indeed, and can't imagine the situation we'd be in if we didn't have it. Many thanks to Pride for their management, guidance and overseeing of my claim.
    HP
  • Highly Experienced in Their Field

    Highly Experienced in Their Field

    We have been clients for 2 years now at Pride Advice and during this time we’ve been very impressed with the clear direction and guidance we have received. Our adviser has worked together with us in establishing a clear sound plan for our future financial needs and we now have a very clear vision. I would absolutely recommend to anyone looking to seek financial or wealth planning help from those highly experienced in their field to offer sound advice .
    T S