Pride Advice and Accounting was formed in 2018, becoming the second location for Adelaide based Pride Advice in Australia.

Pride Advice and Accounting’s ethos is personalised, high level service to clients who elect to receive a capable and diligent service addressing their financial, investment and accounting needs.

The firm comprises two divisions:

  • Private Wealth Management which provides full service financial advice.
  • Accounting and Tax which provides accounting services to a range of individuals and business entities.

The firm has eight permanent staff, and is supported by an associate network of over 10, spread around Australia and the world. The firm’s combined service lines provide services to around 450 clients and entities.

Pride Advice and Accounting is wholly owned by AZ Next Generation Advisory (AZNGA) (, which is backed by Azimut Group, a leading global financial service and investment firm listed in Milan.

Pride Advice and Accounting is led by Tony Davison (bio link – below) who has over 10 years financial services experience, holds an MBA (Macquarie), B.Bus and is a Certified Financial Planner.

The firm’s Accounting and Tax division is led by Azlin Lutfi (bio link – below), who has over 10 years experience as a Chartered Accountant, and is an accredited SMSF Specialist Advisor of the SMSF Association.

Pride Advice and Accounting works closely with Adelaide based Pride Advice, headed by CEO Brett Schatto. Pride Advice is the winner of the 2018 RI Group Practice of the Year Award.

Pride Advice Pty Ltd, ABN 67 133 557 785 and its advisers are Authorised Representatives of Fortnum Private Wealth Ltd ABN 54 139 889 535 AFSL 357306. Pride Advice Pty Ltd is a Registered Tax Agent 25852619.