Alicia joined the financial planning industry in 2013 at Bailey Capital Management now merged with Pride Advice. She completed a Bachelor of Business Degree at the University of SA in 2016 whilst starting her role at Pride Advice as Client Services Officer.

Alicia is a hard worker with a friendly and caring nature. Alicia has a passion for ensuring the client’ needs and objectives are met as someone once told her “to take a step back and put yourself in someone else’s shoes”. Everything Alicia does revolves around producing the best outcome for our clients. This is reinforced when Alicia won Support Staff Member for 2019 for RI Advice Group Pty Ltd, an accolade awarded by the dealer group to someone who demonstrates, consistent high performance, exceptional client service and a commitment to growing their business.

As an Associate, Alicia will work alongside the Financial Advisers to research and build the appropriate strategies for our clients to ensure they continue to achieve their goals and milestones throughout life. She is eager to continually develop her knowledge base which will reflect in the service she continues to provide our clients.

Outside of work, Alicia enjoys spending time with family and friends. She enjoys travelling with her husband (especially at Christmas time), reading and relaxing on the weekends.